Assignment: Daprodustat is a treatment addressing Chronic Kidney Disease (CKD), a condition where the kidneys are damaged and unable to filter blood effectively. In anticipation of Daprodustat's launch, the goal was to develop an interactive experience that educates the public about CKD and showcases innovations in the field. 

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Solution: The "Hemoglobe" was a state-of-the-art dome theatre. It was initially designed to educate medical professionals at a conference about the science transforming CKD-related anemia. The one-of-a-kind immersive experience . Before entering, visitors would use the QR code. Once inside, by using their smartphones, attendees could interact with AR content on the dome’s screen, unlocking videos, stories, and infographics. For those unable to attend in person, a mobile AR experience was created to provide access to the same cutting-edge content remotely.