Assignment: Most people associate RSV with babies. However, seniors are at risk and it's recommended they get vaccinated, as well. The hurdles are that people don't know that they should get the RSV vaccine once they are 75, and if they do know,  they don't feel like they are their age so they don't feel compelled to get it. ​

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Solution: The Rated RSV campaign leans into the insight that seniors don't age the same by urging them to stay sexy. We partnered with Ernie Hudson to be the spokesperson after he recently received internet buzz for being a "zaddy" after attending a red carpet event in a fitted black t-shit and jeans. The in-shape 78-year-old was the perfect fit to allure fellow seniors to get vaccinated with this 90's romance-novel inspired content.