Assignment: Don't just get the word out about the Kevin Durant slush drink – get the internet buzzing about it 

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Solution: To create additional hype for Kevin Durant's slush drink, we took the drink that they drank from in the TV shoot and auctioned every element of it. This means that every piece of candy, the liquid itself, and the cup were all auctioned off – separately. The auction was a double success because not only was there a spike in sales of the KD slush, but the auction raised money for the charity Limeades for Learning.