Assignment: Many people mistakenly believe that whooping cough only affects children. The objective was to create an awareness campaign that educates adults about their risk of contracting whooping cough and encourages them to get vaccinated.

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Solution: The "Adults At Risk" campaign equates coughing with swearing, highlighting that whooping cough is a serious issue for adults as well. Content informes viewers that whooping cough is adult content and the call to action urges adults to receive the TDAP vaccine.