Assignment: When brands like Old Spice and Axe were creating humorous, exaggerated content to appeal to a younger audience, Dove tasked us with carving out a distinct social media presence in the hygiene market for its men’s product line, Dove Men+Care. 

 

Solution: Launched Dove Men+Care on social media around an evolved definition of masculinity, engaging mature men through content that redefined what strength looks like today.