snuggle

Assignment: Launch the new Snuggle Island product line.

Solution: Developed an engaging social media campaign that guided customers to an interactive "choose-your-own-adventure" microsite. The campaign featured a dynamic video challenge, where visitors were tasked with locating the Snuggle bear. Users navigated through the video, with various paths leading to different outcomes: discovering the bear, uncovering a treasure coupon, or encountering a dead end.