Assignment: Budweiser experienced a dip in sales due to Millennials and Gen Z who viewed the brand as outdated and corporate. Budweiser needed to find a way to get those demographics to connect to the brand.

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Solution: After updating Budweiser's social media presence, we launched the 'America' campaign, replacing "Budweiser" on the packaging with "America." We pushed out content to inspire viewers to share their own content with rebranded product. To amplify this campaign further, Budweiser hosted the Made of America festival at 3 iconic US locations: the Statue of Liberty, Benjamin Franklin Parkway, and Golden Gate Park.