Assignment: The global water crisis is worsening, partly due to bad habits, such as leaving the tap running while brushing. Water wastage increases the strain on limited freshwater resources, impacting ecosystems and communities.

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Solution: Colgate's Save Water Campaign tackles this issue by encouraging people to turn off the tap while brushing their teeth. We partnered with Michael Phelps, who is also very passionate about water, to help remind everyone that a small habit change can me a big global difference.