Assignment: The US government extended healthcare benefits due to the passing of the relief bill. The ask was to raise awareness and inspire people to sign up.

 

Solution: The "YOU CAN DO THIS" campaign empowered Americans to enroll in healthcare.gov with an optimistic, hopeful tone. Featuring real enrollees and hand-drawn elements, the campaign aimed to foster an authentic connection with audiences. While award-winning, its greatest success was helping 2.1 million people secure healthcare coverage.